This standard applies to nudging mechanisms enhanced by AI systems. This document provides definitions, concepts, and guidelines to address AI-enhanced nudging mechanisms by organisations. This standard aims to support organisations to deal with AI-enhanced nudging mechanisms in alignment with existing AI standards. “AI-enhanced nudging mechanisms” are a sub category of digital nudges and which are enhanced by AI systems. It provides use-cases to illustrate AI-enhanced nudging mechanisms. It provides guidelines and requirements for designing responsible AI-enhanced nudging mechanisms. This includes horizontal processes and key indicators using specific vertical examples.